Privacy Policy.

1. Scope

This Privacy Policy applies to information collected through the Fargo Sound website and through related communications, transactions, and services. It does not apply to websites, applications, or services operated by third parties, even when they are linked from our website.

2. Information We Collect

We may collect information that you provide directly to us, including when you:

• Request a quote or information about our services, rentals, packages, or equipment for sale.
• Contact us by email, telephone, website form, or another communication channel.
• Subscribe to equipment updates, announcements, or other marketing communications.
• Enter into a rental, sales, installation, production, or service transaction with us.

Information you provide

The information you provide may include your name, email address, telephone number, organization, billing or service address, event details, equipment requirements, transaction information, and the contents of your communications.

Information collected automatically

When you use our website, we and our service providers may automatically collect technical and usage information such as your IP address, browser type, device type, operating system, referring page, pages visited, access times, and general interaction data.

3. How We Use Information

We may use the information we collect to:

• Respond to questions, quote requests, and equipment inquiries.
• Provide, coordinate, and support rentals, sales, events, installations, and related services.
• Process transactions and maintain business and accounting records.
• Communicate about scheduling, availability, service updates, and customer support.
• Send marketing communications when permitted by law and consistent with your preferences.
• Operate, maintain, analyze, secure, and improve our website and services.
• Detect misuse, prevent fraud, enforce agreements, and protect our legal rights.
• Comply with applicable legal, tax, regulatory, and contractual obligations.

4. Cookies and Analytics

Our website may use cookies, pixels, local storage, and similar technologies to enable site functionality, remember preferences, understand site usage, and improve performance. Cookies are small data files stored on your device by your browser.

We may use third-party hosting, analytics, font, content delivery, or form-processing services. These providers may receive technical information when their services are loaded or used. You can control or delete many cookies through your browser settings, although disabling cookies may affect some website features.

5. How We Share Information

We do not sell your personal information. We may disclose information in the following circumstances:

• Service providers: To vendors that perform services on our behalf, such as website hosting, form processing, communications, payment processing, accounting, shipping, or technical support.
• Business partners: To subcontractors, venues, suppliers, or production partners when reasonably necessary to fulfill a request or provide contracted services.
• Legal requirements: When required by law, subpoena, court order, or governmental request, or when disclosure is necessary to protect rights, safety, property, or prevent fraud.
• Business changes: In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
• With your direction: When you request, authorize, or consent to the disclosure.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, provide services, maintain appropriate business records, resolve disputes, enforce agreements, and satisfy legal, tax, accounting, and regulatory requirements. Retention periods vary according to the nature of the information and the reason it was collected.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. No internet transmission, electronic storage system, or security measure is completely secure, so we cannot guarantee absolute security.

8. Your Choices

Marketing communications

You may unsubscribe from promotional emails by using the unsubscribe instructions included in the message or by contacting us. We may still send non-promotional communications related to active requests, transactions, or services.

Access and correction

You may contact us to request access to, correction of, or deletion of personal information associated with you. We may need to verify your identity before completing a request, and we may retain information when required or permitted by law.

Browser controls

You may adjust your browser settings to block or delete cookies. Your browser or device may also provide privacy controls for certain tracking technologies.

9. Third-Party Links

Our website may contain links to third-party websites or services. Fargo Sound does not control and is not responsible for the privacy, security, content, or practices of those third parties. Review the privacy policy of any third-party service before providing information.

10. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal obligations. The revised policy will be posted on this page with an updated effective date. We encourage you to review this page from time to time.

12. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, contact Fargo Sound using the information below.